Working with Almanac Circus Theater in Philadelphia, Pennsylvania, I designed a visual identity and promotional materials for their event Fit Fest. Almanac’s Fit Fest is a free, one day celebration of participatory workshops, demonstrations, and performances, culminating in a special encore performance of Communitas: 5 Years Later. Throughout this project, I worked with a member of Almanac to brainstorm and create a series of custom designs and illustrations to evoke the intended playful feel of the event. These designs range from the initial logo, fonts, a repeating pattern, as well as print materials such as a postcard and poster.
Here are a selection of some of the earlier concepts for the designs that didn't end up being used: