Working with Almanac Circus Theater in Philadelphia, Pennsylvania, I designed a visual identity and promotional materials for their event Fit Fest. Almanac’s Fit Fest is a free, one day celebration of participatory workshops, demonstrations, and performances, culminating in a special encore performance of Communitas: 5 Years Later. Throughout this project, I worked with a member of Almanac to brainstorm and create a series of custom designs and illustrations to evoke the intended playful feel of the event. These designs range from the initial logo, fonts, a repeating pattern, as well as print materials such as a postcard and poster.

Fit Fest Logo
Fit Fest Postcard (Front)
Fit Fest Postcard (Rear)
Fit Fest Poster
Fit Fest Repeating Illustrated Pattern

Fit Fest Logo Fit Fest Postcard (Front) Fit Fest Postcard (Rear) Fit Fest Poster Fit Fest Repeating Illustrated Pattern

Here are a selection of some of the earlier concepts for the designs that didn't end up being used:

Using Format