Since moving to the UK, I’ve gotten nostalgic for visiting my local markets back in Pennsylvania. Here’s a once abandoned, now finished project centered on my local market in Danville, PA. Part branding, part illustration, this project is all kinds of fun. I really wanted to capture the different kinds of people you see at a rural Pennsylvanian farmer's market, and evoke the quirky and warm homespun feel when it comes to the logo design and branding.

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